The Good in Bad Customer Reviews

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EveryonesACritic-cover-cropOnline reviews trump advertising, in-store advice and friends when it comes to researching gadgets on Amazon.com, contractors on Angie’s List, getaways on TripAdvisor and finding out why Yelpers think that “hot” new restaurant is a flash in the pan. No matter where you look these days, #EveryonesACritic. New York Times bestselling author and online consumer behavior expert Bill Tancer says feedback on these sites is fertile ground for learning how to keep and win customers. Continue reading