Joanna Rustin has managed Public Relations and Analyst Relations programs for companies such as:

  • Arbor Software/Hyperion Solutions (including IPO and merger with Hyperion Software) – later acquired by Oracle
  • Zaplet (backed by Kleiner Perkins, attracted a coveted $100M round of funding in 2000 under the leadership of Alan Baratz of Sun and Java fame) – acquired by MetricStream

The hottest startups tap us to consult on a wide range of communications activities, from long-term management of media and analyst relations programs, to advisory services for financing activities, M&A projects, agency searches, thought leadership initiatives and marketing communications. Partial list of clients and projects:

  • Publicist and social media director for New York Times bestselling author and consumer behavior expert Bill Tancer’s latest book “Everyone’s a Critic: Winning Customers in a Review-Driven World
  • WeDriveU - marketing strategy for client disrupting the transportation marketplace, including digital marketing and global channel marketing with strategic partners such as Avis Budget Group
  • Invent Your Future Enterprises
  • Indiana Conference for Women – marketing communications for conference now in its third year, including website, social media, sponsorship marketing; part of the inaugural event marketing team
  • Dare 2B Digital – marketing strategy adviser for program conceived in Silicon Valley to inspire young women to explore careers in Science, Technology, Engineering, Arts & Math (STEAM or STEM)
  • Vree Health (digital agency research for wholly-owned subsidiary of Merck & Co., Inc. focused on Cloud health management solutions)
  • Benetech (Accessible Books for Texas)
  • PivotLink (head of media and analyst relations for Marketing Intelligence startup backed by Emergence Capital Partners, Trident Capital, StarVest Venture Partners, Pelion)
  • ZigMail (Email simplified)
  • Star Analytics (acquired by IBM 2013, funded by Hummer Winblad Venture Partners & LightSpeed)
  • Well-Connected Leader - workbooks and presentation templates for founder Denise Brosseau, author, Ready to be a Thought Leader?
  • Iteration Software
  • Kinzan
  • SumTotal Systems – customer success story program
  • Small Business Technology Institute (clients included Intel, Symantec and others) – event marketing, research communications
  • Small Business Technology Magazine – managing editor
  • Orthopaedic Associates of Charleston
  • Children’s Discovery Museum of San Jose (launch event with Georgia Pacific)
  • Northern California Academy of Cosmetic Dentistry
  • Marcos and Marcos, DDS
  • AIDS Coalition of Silicon Valley
  • Professional BusinessWomen of California