Online reviews trump advertising, in-store advice and friends when it comes to researching gadgets on Amazon.com, contractors on Angie’s List, getaways on TripAdvisor and finding out why Yelpers think that “hot” new restaurant is a flash in the pan. No matter where you look these days, #EveryonesACritic. New York Times bestselling author and online consumer behavior expert Bill Tancer says feedback on these sites is fertile ground for learning how to keep and win customers. Continue reading
With the 100th episode of ABC’s ‘Shark Tank’ airing this month, there’s talk of plans for a show that digs deeper into the entrepreneurs’ go-to-market experience. That journey – paved with passion, determination and long hours – is familiar for women entrepreneurs and their teams who jumped into last year’s  “Dolphin Tank®,” our friendly, gentle twist on the program.
The Dolphin Tank is part of a program tailored for entrepreneurs at the Indiana Conference for Women. There’s something for women-owned businesses at every stage, whether your goal is to grow your business, get a venture off the ground, or polish your skills as an entrepreneurial leader.
We asked the “Dolphins” behind Snappening.com, Boosterville.com, Hoosier Momma and Life in the Moment how their conference experience has built traction for their business this past year. From polishing their message to landing angel funding, their accomplishments will inspire you: Continue reading